[Revised] Blog assignment (due by the end of the day on Monday, July 21)

　　　　　What is the difference between 1950’s TV advertisements and modern TV advertisements? What things have changed in that time? One is 1950’s TV commercial by Coca-Cola Co., “A 1950's Commercial for Coca-Cola (Coke) (No 4) (You Tube).” The other are modern TV ads by Pepsi Co., “Godfather pepsi vs coca cola commercial (You Tube)” and “Very Funny Pepsi Commercial (You Tube).” The main purpose of advertising is to get people to buy the product. Therefore, both commercials were created for the same purpose. However, there are differences in the ways that the products appeal to people. Times and social conditions are different, so the method of product appeal is also different.

The approach of the 1950’s commercial was introducing the product. A narrator drank Coca-Cola with explanation of it in a theater during an intermission. What this mean? How does this attract viewers? In the 1950’s, in general, the viewers were not familiar with coke. Besides, coke was not incorporated in the life of consumers. So, the advertisement needed to explain what Coca-Cola is, how it brings you happiness and also when is a good time to drink it.  

On the other hand, when it comes to modern times, the general public knows what coke is, how you feel when you drink it, and coke is already incorporated in their lives. Therefore, the commercial does not need to explain it anymore. It is aimed for the differentiation with the competitor, for the purpose of product image improvement and using a short story to please audience. The modern ads of the Pepsi Co. clearly show this. The “Godfather pepsi vs coca cola commercial (You Tube),” using the parody of a famous movie, emphasizes that what a girl wants to drink is Pepsi but not Coca-Cola. Moreover, in the “Very Funny Pepsi Commercial (You Tube),” Pepsi Co. planned the improvement of the product image by pleasing the audience with story characteristics. No explanation of the product. There is no comparison with the competing product. But by including Pepsi in a process of the growth of one boy, the ad brings the audience surprise and reminds them of Pepsi. 

              As noted above, even though the purpose of advertisements is same; sales promotion, there are various differences in the way of appeal to audience. The main factors of this differences are times and the social background of the product. The difference between the styles of the above TV commercials are good examples of this.